Why Are So Many...

OAP Private Renting by Region (Lowest to Highest):

1. West Midlands – 6.1%

2. East Anglia – 6.2%

3. South East – 6.4%

4. North East – 6.6%

5. East Midlands – 6.6%

6. North West – 6.8%

7. Wales – 6.9%

8. Yorkshire & Humber – 7.0%

9. South West – 7.4%

10. London – 8.0%

11. Northern Ireland – 8.3%

12. Scotland – 9.6%

Why This Matters in Rugeley

Whether you're a homeowner in Rugeley, a local landlord, a buyer weighing up your next move, or someone already renting, this trend is worth your attention. Here’s why:

The Challenge

As more older people enter the private rental market, long-term affordability and housing security become pressing concerns. Unlike homeowners, renters don’t build equity or benefit from rising property values. And unlike council tenants, they’re exposed to rent increases and shorter tenancies. For pensioners on fixed incomes, this lack of stability can create real hardship—yes, even in Rugeley.

The Opportunity for Local Landlords

For Rugeley landlords, this trend presents a real opportunity. Investing in properties that suit older tenants—think bungalows, single-storey homes, or ground-floor flats—can help future-proof your portfolio. The demand for accessible, low-maintenance homes is only going one way: up.

The Upside for Older Renters

For those renting later in life, there’s freedom in not being tied to a property. Many choose to relocate closer to family, downsize with ease, or simply enjoy the flexibility that renting offers. In a town like Rugeley, this can mean exploring new neighbourhoods, simplifying life, or taking advantage of new amenities without the hassle of a house sale.

Are the Numbers Still Rising?

They are. In 2007, just 4.9% of pensioners rented privately. Today, in some regions, that figure has doubled. And the trend shows no signs of slowing.

So the idea that all pensioners live mortgage-free or in council housing is fast becoming outdated. The private rental sector is now a key player in housing for later life—bringing with it both challenges and opportunities for Rugeley residents, no matter what side of the property market you’re on.

Curious What This Means for You?

Whether you’re thinking of buying, selling, letting or renting in Rugeley, or simply want to understand how this shift might affect your future plans, we’re here for a friendly chat. Sometimes all it takes is five minutes to point you in the right direction.

Ring us on 01889 583377 for an informal conversation