Boxing Day Property...

The Truth Behind the Trend

It’s no myth that Boxing Day marks a surge in online property searches. After the Christmas festivities, many people have time to reflect on their goals for the New Year, and for a lot of them, moving home tops the list. According to property platforms, traffic spikes dramatically on Boxing Day, making it one of the busiest days for property browsing.

Is It the Right Day to Launch Your Property?

While the increase in activity is real, launching your property isn’t always about timing—it’s about presentation and strategy. A Boxing Day launch can be effective if your listing is well-prepared, with high-quality photos, compelling descriptions, and a competitive price. However, rushing to get your property live just for the date could backfire if your listing isn't at its best.

Pros of a Boxing Day Launch:

• High Visibility: With so many eyes on property portals, your home has the potential to reach more buyers.
• Motivated Buyers: People searching during the holidays are often serious about moving.
• New Year Motivation: A Boxing Day launch aligns perfectly with the "New Year, New Home" mindset.

The Myth Debunked:

While Boxing Day generates traffic, it doesn’t guarantee a sale. The key to success lies in partnering with a knowledgeable agent who can tailor a marketing strategy to your property and its ideal buyer.

Our Take

At C residential, we believe in making every launch count—Boxing Day or not. If you’re considering selling, now’s the time to start preparing. Let’s work together to create a listing that stands out, no matter when you choose to go live.

If you are getting ready to make your move in 2025, contact the team for a friendly, no obligation chat